Perhaps you want to be able to work while you travel around; skiing the lush powder at Vail one week, followed by walking the miles of beautifully undisturbed beaches at Marco Island Florida the next.

Maybe you want to purchase that vacation home or upgrade your existing home just like Joanna Gaines would. The “attainable lifestyle” is the ability to generate the income you need via your online business venture to support the lifestyle you seek. The picture you see is a view from my “summer office.”

I was recently challenged to build out my “attainable lifestyle” and it has evolved into an experiment that I’m sharing with you. I was challenged to build out an online “cash flow” that enabled me to work less but still offer significant value to those I work with.